Site Goals
Create a user-friendly website that reflects SwoleGeek's brand identity and values.
Provide a seamless user experience, making it easy for IT professionals to access fitness resources and personalized training plans.
Showcase SwoleGeek's expertise in designing fitness programs tailored to the specific needs of the IT community.
Increase online visibility and engagement through SEO optimization and social media integration.
For this project I was responsible for:
- Wireframing
- Competitive Research
- UI Design
- UX Design
- Handoff to Dev
- QA
Research
Competitive Analysis: Who are the competitors? What do they do best?
Compared direct competitors apps/websites including : Future , Joggo, & Caliber
Focused on how to create a site that effectively onboarded new clients, while giving them the most valuable information they would most likely be searching for if they were to choose an online personal trainer
Design and Ideation
Wireframes:
The wireframes were created to map out the most important features of the website , and to ensure the necessary information was easily accessible .
Two different versions were created , and presented to 5 different users to judge them on ease of use, how clear / informative they were, and whether they had clear call-to-actions.
UI Design and Development:
The website design revolves around a modern and minimalist aesthetic, appealing to tech-savvy users. The color scheme incorporates vibrant tones to inspire energy and motivation. Key design elements include:
- Intuitive Navigation: A clear and concise menu structure ensures easy access to various sections, such as Personal Training, Meal Plans, Success Stories, and Blog.
- Customization Tools: SwoleGeek incorporates interactive tools allowing users to personalize their training programs and meal plans based on their goals, fitness levels, and dietary preferences.
- Responsive Layout: The website is optimized for mobile devices, accommodating IT professionals on the go.
Blog and Resources:
The Blog section offers a rich repository of fitness articles, wellness tips, and expert advice on topics relevant to IT professionals. Regularly updated content showcases SwoleGeek's expertise and encourages visitors to stay engaged.
(This project is still being finalized and the case study will be updated shortly.)
Thank you for reviewing my case study!