Mythology Distillery: Building a Direct-to-Consumer eCommerce Website
Mythology Distillery is a Colorado-based liquor distillery known for its unique whiskey blends, handcrafted gin, and a distinctive Colorado lifestyle brand image.
Client:
Mythology Distillery
Role:
UX/UI Designer
Year:
2023
Problem:
How might we enhance the user experience and drive direct-to-consumer (DTC) sales for Mythology through a website redesign that effectively communicates product information, fosters visitor engagement and expand their email database?
Solution:
Our team designed a website that improved user experience, promote DTC sales, featured product information, cocktail recipes, brand story, distributor network, and marketing materials. We also added in essential features including an interactive ‘Where to Find Us’ map, cocktail recipe generator, and awards sections. A ‘Spirit Animal Quiz’ was also integrated to engage visitors and grow the email database (feel free to interact with it on their website 😃).
Team:
UX/UI Designer
Sr UX Designer
2 Project Managers
2 Developer
SEO Specialist
Though I came into this project during the second half of it, I contributed to the product’s growth through:
Wireframing
UX/UI Design
Creating the Spirit Animal Quiz Experience
Distributor Page
Spirits : Gin Page
QA / Handoff to Dev
Our team started the work by by following establishing a solid understanding of the SaaS and working on gathering insights from users.
Define the target audience: The first step was to identify the target audience and their needs, pain points, and preferences. Since Mythology was a well-established distillery , with a specific target audience, we were able to draft up new personas that could also be interested in their products.
Create wireframes: Wireframes were drafted for the new site; We wanted to reimagine their website with more interactivity , easier navigation through the sales process, and more easily accessible
Design: Once the wireframe were approved, the designs were implemented and finalized. This step involved incorporating branding elements, such as colors, fonts, and imagery, as well as optimizing the layout and design for mobile responsiveness and user experience. During this process , I collaborated with the Sr. UX Designer , as well as developers to make sure we were balancing user needs, stakeholder needs, and making sure it was a plausible build within the dev teams capabilities / hours.
Develop: Throughout the design process, I was in direct and constant communication with the dev team, making sure the designs wouldn't go over the allotted hours. Once the design system was dialed in, I exported all necessary assets, and handed it over to be developed
Final Audit: Once the site was developed , I scanned through a few more times on tablet, mobile, and desktop to make sure the designs hierarchy / aesthetic were in line with the design system, revisited to make sure there were no glitches.
A Roadmap to Enhanced Consumer Engagement: The Strategic Blueprint for Mythology Distillery
Our team worked closely with Mythology Distillery to build a strategy centered on showcasing the brand’s unique offerings and values, focusing on their new Steamboat campus, and promoting their craft whiskeys and gins. Key goals were to increase brand awareness, optimize online sales, educate customers with cocktail recipes, and share information about their new Colorado destination.